EUROPEAN MEDIAEssay BRIEF Choose ONE TOPIC From The Following.Using

EUROPEAN MEDIAEssay BRIEF Choose ONE TOPIC From The Following.Using EUROPEAN MEDIAEssay BRIEF: Choose ONE TOPIC From The Following.Using The Combined Databases â€" Essay Example > 28 April 2009The Television media in the European Union: UK and TurkeyIntroductionThe number of television channels in the European Union region rose from 103 in 1990 to 1,132 in 2003, with movie channels increasing from 7 to 143 and sports channels from 0 to 92 within the same time. The number of television channels in the European Union has multiplied amid increase in the capacity of the European satellites systems, effects of deregulation, and advance in technology. In 2004, the number of the public service television channels with a license for national coverage by the analogue terrestrial transmission was 38, two were of mixed ownership (public/private), and 43 were private owned. There were 218 public or private channels which were targeting non-national markets including those targeting markets outside the European Union, 702 privately and 75 public owned had national coverage through cable satellite or DTT distribution. In addition, there were television channels which cou ld be perceived as belonging to a particular country but established in another country. Cross-border broadcasting has grown because of the advance in the development of the cable and satellite infrastructures and establishment of a framework that allowed free circulation. Countries such as Ireland, Denmark, Belgium and Netherlands, which have high cable television already had a natural; overspill and redistribution of television channels across border even before the ‘Television without Frontiers’ Directive in 1989 was adopted. More than one kind of channels in the European Union can be identified, in the history of the evolution of the television in the market. These are; those channels that transmit with an unique language but with clear pan-European vocation, e.g. the BBC World and 3-sat; those “delocalized channels” established in one country but targeting market for another country, e.g. the Kanal 5 established in the UK but targeting Sweden and the RTL9 established in Luxembourg and targeting France and Switzerland; those that are established outside Europe but broadcast through European satellites e. g. TV Globo International and the HBN Herbalife; those channels tailored for a particular market but their ad hoc advertising windows and/or programs let them be perceived as for one or more neighboring markets e. g. Irish windows on Sky News and the Swiss and Austrian windows of German private channels (SAT. 1 and Pro7); and those broadcast channels offering pan-European services and with distinct linguistic versions targeting specific linguistic markets within and without the European Union and particularly the East and Central European markets e. g. services provided by the pan-European channels such as the Euronews and the Eurosport. Television in the United KingdomAudience fragmentation for the television market in the UK is commonplace because of the availability of big number of channels (400). About 70%of UK households have access to mult i-channel television. The major satellite provider in the market is the BSkyB with 8 million homes connected, Freeview has 5 million of homes connected, NTL-Telewest with 3 million homes connected among other establishments. global offerings such as the CNN, DW-TV and MTV are also present. The BBC is one of the major channels in the United Kingdom with 14 television channels and attracting about a third of the total audience in the country (European Journalism Center, 2009).